CRM cleanup and management

Let the bots run your CRM. I check every change.

Your CRM is either a junk drawer full of duplicate contacts or a monthly bill for software nobody updates. AI agents can now clean it up, build the pipeline and the follow-up, and handle the admin every week. I direct them and check every change, in the CRM you already have.

$499 a month, flatNo task capOne meeting a weekYou own everything
What changed

Every business needs a CRM admin. Almost none can afford one.

Bigger companies have a person whose whole job is the CRM: merging contacts, fixing the pipeline, building automations, adding users. Small businesses buy the same software and skip the person. So the CRM fills up with duplicates and dead deals, and the team goes back to sticky notes.

AI agents changed that. They can dedupe contacts, rebuild a pipeline and set up follow-up workflows fast. What they can't do is know how you actually sell, or catch a workflow that texts the wrong customer. That part is my job.

Split image: an owner buried in paper and sticky notes under the word CHAOS, and the same owner at a clean desk under the word ORGANIZATION
Who does what

Agents do the admin. I check it. Your team sells.

The agents

Clean, build and maintain

They merge duplicates, fix fields and tags, build pipelines and workflows, and handle the weekly admin inside your CRM.

Alex

Checks every change

Every merge, workflow and import gets reviewed before it goes live. Nothing texts or emails a customer until I've tested it.

You

Use it

Your team works deals in a pipeline that matches how you sell. Ask for changes in our weekly meeting or by text.

What goes on the list

Everything a CRM admin would do, on one list.

Here's where most CRM lists start. GoHighLevel, HubSpot or whichever one you already have.

Clean up the mess

Duplicates merged, fields fixed, tags that mean something.

Pipelines that match how you sell

Stages your team would actually use, not the defaults it shipped with.

Automations and follow-up

The follow-up that never happens by hand, set up to run.

Lead routing

Every new lead lands in the right place, with the right person.

Data moved in

Spreadsheets, old CRMs and other apps, brought into one place.

Reporting from the CRM

Simple reports built from the data your team already enters.

The CRM you already have

No new software. Just somebody finally running it.

Most owners don't need a different CRM. They need the one they already pay for to work.

The agents work inside your account as a user you add, the same way you'd add an employee. Before anyone suggests switching, we fix what you've got: the contacts, the pipeline, the forms feeding it and the follow-up that should be running.

If a switch really does make sense, moving your contacts and deals goes on the list like any other task. Nothing gets deleted from the old system until the new one has been checked.

A CRM sales pipeline open on a desktop monitor in a bright office
Compare

Three ways to have a CRM.

All three come with software. Only one comes with somebody keeping it running.

CompareThe CRM you pay for and nobody updatesA CRM consultant's one-time setupA CRM run by agents every week
Who keeps it cleanNobody, so duplicates pile upThe consultant, until the project endsAI agents, checked by me, every week
The pipelineThe default stages it came withBuilt around how you sold back thenAdjusted as the way you sell changes
Follow-upWhoever remembersA few workflows, if they were in scopeWorkflows built, tested and fixed as needed
When something breaksYou hear about it from a customerA new quote for a new projectA task on your list that week
What it costsThe subscription, for software nobody usesA project fee, then you're on your own$499 a month, flat, with the rest of your list
Who owns itYouYou, if the account is in your nameYou. The account, the data and every workflow

Your CRM isn't broken. Nobody's running it.

Every week the agents work your CRM list, I check every change, and we meet to go over what's done and what's next. New leads get followed up. Duplicates stop piling up. Your team stops working around the software.

Work like this

CRM work I've already done.

No client names, by policy. Here's the kind of work.

GoHighLevel

Pipelines, forms and follow-up workflows set up inside GoHighLevel for service businesses.

HubSpot

Contacts cleaned up, pipelines set up and website leads routed into HubSpot.

Your version

Your CRM, your sales steps, your follow-up. On the free call I'll tell you what I'd fix first.

Alex Lamy in a navy blazer, arms crossed, in an office
Who's running it

Hi, I'm Alex. I've been in digital production for 16 years.

Radio, agencies, my own shop. I've built the forms, the funnels and the follow-up that feed a CRM, and I've seen what happens when nobody owns it.

Now AI agents do the clicking and building inside your CRM. My job is knowing how a small business really sells and making sure every workflow does what it should. You talk to me, not an account manager.

Fair questions

Quick answers.

Which CRMs do you work with?

Usually the one you already have. I've done GoHighLevel and HubSpot work for clients, and most common CRMs are built from the same parts: contacts, pipelines, fields and automations. On the free call I'll tell you if yours has limits we'd need to work around.

Do I need to switch CRMs?

Probably not. Most CRMs fail because nobody runs them, not because the software is wrong. We fix what you have first. If a switch really makes sense, I'll tell you why, and the move goes on the list.

Will a bot text my customers something weird?

Not without me checking it first. Every workflow that sends a text or email gets tested and reviewed before it goes live, and I keep an eye on it after it does.

How fast can my CRM get cleaned up?

Cleanup usually starts in week one. A small CRM can be in good shape within the first few weeks. A big, messy one gets worked in pieces, the fixes that matter most first, and the rest rolls forward.

What if it's not working for me?

Cancel any month. There's no contract and no setup fee, and you keep everything that was built.

All questions →

What would you fix in your CRM if you had the time?

Book a free 30-minute call. Tell me which CRM you have and what's wrong with it. I'll tell you honestly what I'd fix first and what can wait.