About

Hi, I'm Alex. I'm a process guy.

I've spent 16 years in digital marketing and production and built with AI every day since November 2022. Now AI agents do the CRM work, and I make sure every change is right.

Alex Lamy in a gray hoodie in front of a brick wall
How I got here

A production guy who hates watching leads slip through.

  1. Around 2010

    Radio at Missouri S&T

    Keeping the station on the air while I studied physics and philosophy.

  2. Next

    Built a digital department

    Pushed into social media marketing, then built the station's digital side from scratch.

  3. Then

    Ran my own agency

    Including running it through COVID. Then marketing for a Ford dealership.

  4. St. Louis agencies

    The person agencies handed the work to

    Years building the sites, campaigns, tools and workflows behind the work, including at 1905 New Media.

  5. November 2022

    Went all in on AI

    ChatGPT came out and I was hooked. I've built with AI every day since.

  6. Today

    CRMs, run by agents

    AI agents clean up and run the CRM. I decide what to build and check every change.

Why this

Most CRMs fail because nobody runs them.

For years I watched businesses buy a CRM, import a spreadsheet and stop there. A few months later the pipeline was full of dead deals and the team was back to texting each other about leads.

A full-time CRM admin was never in a small business budget. AI agents changed that. They can do the admin work fast. What they still need is someone who understands how a small business sells and checks every change. That's me.

16 years in digital marketing and production
Built with AI every day since November 2022
Speaker, Founders Lounge Global AI Summit, St. Louis, 2026
Degrees in physics and philosophy, Missouri S&T
Based in Overland, St. Louis County
How I work

What you can expect.

Backups first

Your data gets exported before anything gets merged or moved.

Tested before live

No workflow texts or emails a customer until it's been tested.

Your accounts

The CRM, the data and every workflow stay in your name.

Straight answers

If your CRM can't do something, I'll tell you instead of building a workaround that breaks.

Other ways to work with me

Want the rest of your marketing handled too?

Modern Marketing STL runs the whole marketing list: blogs, ads, social and more, at the same flat rate. If you'd rather learn to do it yourself, I teach that too.

Questions about your CRM?

Book a free 30-minute call. Bring the CRM you have and the problems your team works around.